Sunday, 21 September 2014

Craft, Show & Sell

It's not enough these days to be good at quilting and sewing. If you want to sell your items, you need to know how to stand out from the crowd, how to be professional, but most importantly, how to create that word of mouth about your business.

A while back, I went to my recent Hobbycraft (a large retailer for mixed crafts in the UK) and found a book that piqued my interest. It promised to show you how you could create a small, home-run business from whatever craft you did.

I hurried to the till with this precious item and was thrilled to discover it was one of their 'Top 10' picks and so I qualified for a £5 gift card too!

Priced at £12.99, my hubby offered to pay for it as part of our wedding anniversary gift! Double bonus!

The book is written by Torie Jayne who produces home-made craft items for the home and garden. It is a beautifully laid out book, full of fresh, crisp pages, excellent photography and pleasantly laid out chunks of information. It has a very easy to read format and covers everything you might need to help you start up a business from home crafting.

This book teaches you about how to set up your workspace, from storage solutions to organising your work area and creating a space that is soothing and motivational and personal to you. It covers how to create mood boards and inspiration boards, how to create your own brand and logo for you to use online and how to get out into the marketplace.

Torie lists places to sell, from craft fairs and village fetes through to Etsy or Folksy (if you're from the UK) and how you can set up a blog and use social media to work for you.

It truly is a book worth the money and leaves you full of ideas. Remember, you may be a great crafter, you may have quilts that make people 'ooh!' And 'Aah!' But if people don't know about you, or how to find you, you won't get any repeat business. You won't get customers recommending you to their friends and family.

Be sensible. Be organised. Make a plan.

If you have any hints and tips on how you went about organising your home crafting business, then please don't hesitate to leave a comment and share good practice with your fellow crafters!

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